A website that feels like you.
A clear story, a distinctive visual identity and an easy next step for your customers. From a first impression to an inquiry.
Websites that make your business worth a closer look. Internal tools that make the everyday easier. Built around you, by Formulated Haus.
Work with Formulated Haus · Start with a conversation

Start with what your business needs now. Build on it when you’re ready.
A clear story, a distinctive visual identity and an easy next step for your customers. From a first impression to an inquiry.
Practical tools for the work that repeats: team onboarding, resources, inquiries and everyday workflows. Scoped around how you actually operate.
Kōna brings together customer-facing website design and internal team tools. Explore the existing website imagery and a clearly labelled portal illustration.
Inside the Kōna project ↗Your business has its own character. Your tools should fit the way you work.
For independent service businesses, from hospitality and wellness to trades and local studios.
Formulated Haus was built from the ground up, solving the everyday problems that get in the way of running a business.
Our founder, Jordan Nicholls, came to websites and systems as a business owner trying to make them work. He saw how disconnected workflows affected customers, how simple updates became expensive projects, and how difficult it could be to access the domains, accounts and tools his businesses depended on. Those practical challenges shaped Formulated Haus.
At Formulated Haus, we start with how a business operates. A pre-built system can be useful, but fitting a business around the software can create more work. We look for an approach that serves the people using it and the customers relying on it.
Jordan learned design and development to solve those practical problems. We carry that perspective into our work: understand the need, remove unnecessary obstacles and make room for the work that matters.
That experience shapes everything we build at Formulated Haus: websites, internal portals and practical systems designed around how your business actually operates. We start with your people, your customers and the problems taking up your time. What we build is tailored to your business and its needs, so you don’t have to reshape the way you work around someone else’s system.
Our approach is grounded in clear communication, straightforward access and giving business owners more control over the tools they rely on. The goal is simple: help your business run better, give your customers a smoother experience and free you up to focus on moving forward.
Your domain, your Stripe, your Google, your data — registered to you, handed to you at the end. We're the studio, not the landlord. When our work is done, you hold every key.
Tell us about your business and where operations hurt. We'll show you what the front and back of house could look like — built as one.
Start a projectExisting Kōna website imagery and an illustrative view of its internal-tool design. Capabilities and scope for your business are agreed separately.
Explore the existing Kōna website design alongside an illustrative staff workspace. Sample events and portal records are demonstrations, disconnected from live operations. The features for your business are agreed separately.
Tell us what you want to improve. We’ll explore the right starting point together.
Start a projectFor website projects, start with a private concept, review it with us, then agree on what comes next. Other services are scoped separately.
Tell us about your business and what your website needs to do.
Eligible website inquiries begin with a private concept, before a production commitment.
Discuss the concept with us. Your feedback guides the next revision.
Production scope, pricing and release are separate decisions.
We reuse useful foundations where they fit, then design around your requirements. A website and an internal tool can be separate projects; you don’t need to commit to both.
Share enough for us to assess a first website concept. We’ll work through the direction and next steps with you.
Start a projectTell us what you have in mind. We’ll confirm the right next step; website inquiries can start with a private concept before production is agreed.
Add a fictional teammate. Follow their first-day journey. See the update land back with their manager.
Adding the fictional teammate assigns the first-day lesson and prepares an on-screen welcome. Completing each step updates manager progress; a correct practice answer completes the lesson. These updates are simulated only, with no delivery or staff-record changes.
An FH demonstration inspired by an onboarding workflow in the supplied Kōna portal reference. Not a replica of the live portal, its policies or its legal documents.
Try the moments that connect a customer, a team and a business owner. Fictional data. Real interactions.